The player assumes the role of an internet personality, as they interview people and gain followers and coins. They go to different locations to interact with NPCs by answering questions. Answering questions grant experience points, Coins and followers. Coins are used to buy outfits for the player’s avatar.
Players on each others’ friends lists can see their Avatars. Friends influence how many followers can be gained depending on everyone’s performance when it comes to answering critical thinking questions.
Gaining enough experience levels up the player, granting access to additional outfits for purchase. Coins can buy merchandise which is sold to a percentage of followers for a profit. Not selling enough merchandise fast enough will reduce the amount of coins that can be regained.